Correction, don't start a food truck, YET! I'm not suggesting that those interested in this industry don't open their own; I'm rather suggesting that they take the right steps before opening a food truck.
Are Food Truck Menu Prices Inflated?
Since we focus on assisting the food truck community, we often get opinionated friends, family and acquaintances commenting on gourmet food truck pricing. Our friends at Prestige Food Trucks provided this excellent explanation.
Everyone Wants to Jump Aboard the Food Truck Train
We knew it was just a matter of time before insurance carriers caught on that gourmet food trucks are here to stay and are typically run by good business people. For the past four years most insurance carriers have been saying that they are not interested in insuring food trucks and that they are just not a "good risk". When we launched, we were fortunate enough to partner with an amazing insurance company that understands gourmet food trucks and understands risk.
History of Food Trucks
Skate or Fry: The Z-Boys Food Truck Correlation
Maybe it's because I grew up a California skater kid or because I collected more Thrasher magazines than comic books, but the documentary Dogtown and Z-Boys gives me goose bumps every time I watch it. If you have not seen this documentary narrated by Sean Penn and featuring the Godfathers of modern skateboarding, it's worth watching even if you're not a skater
What the Drive-Through Window Can Teach You
We've discussed fast food chains and their proliferation in past blog entries. Even though they many not necessarily focus on the quality like our food truck clients, they can still teach us quite a bit on mastering fast food. This article is good for food trucks to get in the head of your consumer and their expectations of you.
Are Food Truckers Modern Day Gypsies?
The Oxford English Dictionary (OED) states - a 'gypsy' is a member of a wandering race (by themselves called Romany), of Indian origin, which first appeared in England about the beginning of the 16th c. and was then believed to have come from Egypt (credit Wikipedia). Whether true or not many gypsies are thought of as nomadic travellers in search of work.