The Oxford English Dictionary (OED) states - a 'gypsy' is a member of a wandering race (by themselves called Romany), of Indian origin, which first appeared in England about the beginning of the 16th c. and was then believed to have come from Egypt (credit Wikipedia). Whether true or not many gypsies are thought of as nomadic travellers in search of work.
One could associate food truck operators as having an "unconventional" way of life or means of work by consistently travelling to make a living. The somewhat new development of trucks selling more than just food such as clothing, shoes, vinyl records or just about anything else (Conde Nast's article) lends more credence to this theory. Cookies n Cream truck in NYC pictured here is a good example of mobile shops that are becoming a new trend. When considering the downturn in the economy it makes perfect sense that business owners and entrepreneurs are going mobile vs. traditional brick and mortar retail. Who has half a mil in the bank to build out a new restaurant? What bank is lending right now, especially to restaurants which historically have the highest business failure rate? Consumers are changing as well. We want faster everything and immediate gratification. If someone is bringing lunch to us or a truck is coming to sell us some vintage clothes, we just saved an hour in our day! This does not mean that consumer demands for quality have changed. Food trucks and mobile vendors still need to provide quality food, services and goods to satisfy the masses. And don't forget the "cool factor"! If you are not connected to your audience continually impressing them you will not survive.
Where am I going with this you ask? Oh yes, back to the gypsies... Wonderful people and wonderful culture. I see so many similarities to the people behind the mobile vending industry. Consumerism is changing how businesses need to sell. How businesses sell is changing the nature of risk and insurance. Insure My Food Truck is changing how mobile vendors deserve to be treated by their insurance company- justly, quickly and cost effectively. Maybe we will get our own truck and join you in your caravan as gypsy insurance agents... Hey, it could happen!