For our next client spotlight, we have Lexylicious, an ice cream sandwich truck from the east coast. Alexa Hesse, founder and owner, answered some questions from us below:
There are many cities across the country that are known to have a large collection of food trucks. Denver, Austin, Seattle, and LA are some that come to mind immediately. One Pacific Northwest city in particular, has quickly risen to be one of, if not the most popular food truck cities in America, and that city is Portland, Oregon.
For our next client spotlight, we are showing off a new member of the Insure My Food Truck family from The Lone Star State. Texas is one of the most popular states for food trucks and trailers, according to Forbes the state accounts for about 6% of all food trucks in the country! With so much competition only the best trucks stand out, and of those is our new client, Gobble-n-Go.
So you want to start a food truck... Great! Food trucks can provide amazing opportunities for expansion, restaurant ownership and a way to get your name and signature dishes in front the public. They still remain one of the fastest and least expensive ways to start a food service business. However, before you drop thousands of your hard earned dollars or take out a loan to start your food truck, consider taking a temporary job or volunteering to shadow a current food truck operator before you make the jump.
If your a food truck owner you probably don't have much spare time. It's difficult to squeeze in everything you have to do during the course of any given day. However, food truck maintenance is not something that you should neglect. It will end up costing you much more in damages and time lost by not regularly performing maintenance of your truck.
S-A-L-E-S. You're in the food truck business, but first and foremost you're in the sales business. It seems that many food truck operators underestimate the importance of sales. I've eaten at trucks with average food, but amazing branding and sales staff. I've also eaten at many trucks with terrible branding and customer service, but some of the best food I've ever tasted. You can be successful somewhere in the middle, but why not be great at both food and sales? I can't help with your food, but here are some tips to be better than average in sales:
I understand you are extremely busy. Operating a food truck is one of the most demanding businesses possible. It's hard to squeeze in marketing and branding when you're up early prepping for the day and up late cleaning your truck and paying bills. However, branding is essential to the success of your business. You need your name and food to be known by your customers and your soon to be customers.
Some days are just bad days and you just can't control how they affect you or your staff. Bad attitudes can and typically do affect customer service. It's hard to grind through a bad day with a smile. It even harder for your employees to when they don't have as much riding on the success of your truck.