What's Cookin'
As we approach a new year, it's a good time to think about your insurance coverage and insurance renewal. The easiest thing to do is to to do nothing, meaning just let your coverage renew without looking around for better coverage and better rates. Maybe a New Years' Resolution should be to spend some time to protect your most valuable asset, your truck and your business...
It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard earned dollars are going when you pay your food truck insurance every month or year... Our industry could do a better job of explaining what typically happens to the average insurance dollar you pay. This entry will attempt to explain just that.
I understand you are extremely busy. Operating a food truck is one of the most demanding businesses possible. It's hard to squeeze in marketing and branding when you're up early prepping for the day and up late cleaning your truck and paying bills. However, branding is essential to the success of your business. You need your name and food to be known by your customers and your soon to be customers.
It seems like more and more insurance carriers are trying to get into the food truck business. Unfortunately, it doesn't seem that they know exactly how. We have seen major box carriers get in and quickly out of the business. The typical reason for this is because they open the coverage for an entire agent force that may not fully understand the risks and type of accounts they are writing.
Some days are just bad days and you just can't control how they affect you or your staff. Bad attitudes can and typically do affect customer service. It's hard to grind through a bad day with a smile. It even harder for your employees to when they don't have as much riding on the success of your truck.
At Insure My Food Truck, we understand that you are extremely busy business owners that want the best coverage for what may be your largest asset, but may not have the time to invest in comparing carriers. That's why we have developed this comparison to help give you an idea of what we do differently than that of our competitors. PLEASE CLICK IMAGE FOR FULL VERSION.
It sometimes amazes me to hear some of the reasons food truck owners provide about why they don't have insurance or only purchase minimal coverage. Mobile food vendors know they need appropriate coverage, yet they too can fall victim to believing some of the common myths about why insurance is not necessary. Here are five of those myths followed by facts that may help expel some misconceptions:
As a food truck owner you're probably extremely busy. If not you're either really good at delegating or almost out of business. Your time is valuable. Chances are that you're active on the truck, try to squeeze in social media between orders, and manage your books at night. There comes a point where you need to delegate your responsibilities and focus on marketing your business and securing jobs.
