What Colors Say About Your Food Truck and Brand

What Colors Say About Your Food Truck and Brand

Choosing a color is important for your food truck's brand and identity. A color can suggest part of your company beliefs, traits and objectives or simply can grab some attention. Many people have the same natural responses to colors, so picking colors is part of creating a first impression. We've talked about food truck branding before, but below is a list of some of the most popular colors, what they tend to represent and some examples of popular food trucks and the colors they chose

Booking a Food Truck for your Next Event

Booking a Food Truck for your Next Event

Food trucks have exploded with popularity over the past decade, it is now hard to go any crowded public place without seeing at least one. But besides serving roadside on busy streets, you probably have noticed that food trucks have been popping up at more and more events, large and small. This trend is awesome because food trucks are perfect for all types of gatherings. If you are thinking about getting a food truck for your next event, here are some tips to make sure everything goes smoothly!

Social Media Tips for Food Truck Owners

Social Media Tips for Food Truck Owners

As many forms of social media steadily continue to grow in terms of users, they are also used more and more in our everyday lives. You can now buy items directly from advertisements on Instagram, you can login to thousands of other sites through Facebook, and you can order a pizza by simply tweeting the pizza emoji to Domino’s on Twitter. Because of this integration, social platforms are being used by everyone now more than ever. Food truck customers are no different, so why not use social media to help grow the brand of your business? There are many ways you can use online platforms to your advantage, but here are some simple ideas to get you started if you are not yet using social media for your business!

Get Your Food Truck in with Breweries

Get Your Food Truck in with Breweries

Food trucks and breweries have become almost as synonymous as peanut butter and jelly or burgers and fires. People love their local brewers, but many breweries don't have food options. So gourmet food trucks and breweries have built a symbiotic relationship that boosts business for both all while satisfying the masses. Selling at a brewery can bring tremendous sales to your food truck, but it can be hard to get in if the brewery already has established relationships and food truck schedules. Here are a few ways you can secure your spot and secure steady income by working with your local brewers.

Client Spotlight: Gobble-n-Go

Client Spotlight: Gobble-n-Go

For our next client spotlight, we are showing off a new member of the Insure My Food Truck family from The Lone Star State. Texas is one of the most popular states for food trucks and trailers, according to Forbes the state accounts for about 6% of all food trucks in the country! With so much competition only the best trucks stand out, and of those is our new client, Gobble-n-Go.

Staff Spotlight: Ryan Snyder

Staff Spotlight: Ryan Snyder

Every now and then we like to spotlight staff at Insure My Food Truck. We have awesome people here that we want to share with the world. Here is a glimpse of Ryan Snyder who has been on board for several months now and helps prospective clients become part of the Insure My Food Truck (IMFT) Family! If you have requested a recently quote, there's a good chance you have talked to or worked with Ryan.