The Five Letters That Will Make or Break Your Food Truck Business

The Five Letters That Will Make or Break Your Food Truck Business

S-A-L-E-S. You're in the food truck business, but first and foremost you're in the sales business. It seems that many food truck operators underestimate the importance of sales. I've eaten at trucks with average food, but amazing branding and sales staff. I've also eaten at many trucks with terrible branding and customer service, but some of the best food I've ever tasted. You can be successful somewhere in the middle, but why not be great at both food and sales? I can't help with your food, but here are some tips to be better than average in sales:

Are You a Proactive or Reactive Food Truck Owner?

Are You a Proactive or Reactive Food Truck Owner?

I don't really like the word proactive. It tends to be a corporate cliche for businesses that fail to meet their promises. However, I'm going to use the term in this post because I can't think of a better way to get the point across. I try to occasionally provide some business tips for you food truckers. No, I don't run a food truck, never have, but I talk with owners all day long, eat with them and see many succeed and fail, so I think you may be able to gain a nugget of information from these tips. Here are some thoughts on being proactive rather than reactive when running your food truck business.

Good Food Fast and Easy

Good Food Fast and Easy

As a frequent eater of many food trucks I’ve seen all types of menus; short ones, long ones, easy ones and complicated ones. You probably have invested a tremendous amount of time and creative thought into your menu. However, you want to be sure your customers can understand it and order quickly.

Insure My Food Truck Gets Food Trucks!

Insure My Food Truck Gets Food Trucks!

Lafayette, CA: Insure My Food Truck national headquarters is excited to report that we are now getting food truck service on Thursdays! Our location with nearly 100 team members and a building of approximately 250 eaters will get food truck service by local trucks every Thursday, possible additional days in the summer. Our surrounding buildings are also thrilled to enjoy new, amazing options.

Why Most Food Trailers Are Underinsured - Food Trailer Insurance

Why Most Food Trailers Are Underinsured - Food Trailer Insurance

We get dozens of quote requests every month. Many are from food trailers looking to protect their brand new, amazing food truck. If this is you, you saved for months or years to afford and build your food service dream machine. The typical first steps you go through are finding a builder, deciding options then putting a deposit on the work.