As a frequent eater of many food trucks I’ve seen all types of menus; short ones, long ones, easy ones and complicated ones. You probably have invested a tremendous amount of time and creative thought into your menu. However, you want to be sure your customers can understand it and order quickly.
Happy New Year! 2016 had its ups and downs and everything in between. It's day one 2017, time to think about how to make this year great for yourself and your food truck business! No body understand your business better than you to, but we thought we would share some tips and ideas that may help make your new year one to remember.
I understand you are extremely busy. Operating a food truck is one of the most demanding businesses possible. It's hard to squeeze in marketing and branding when you're up early prepping for the day and up late cleaning your truck and paying bills. However, branding is essential to the success of your business. You need your name and food to be known by your customers and your soon to be customers.
Some days are just bad days and you just can't control how they affect you or your staff. Bad attitudes can and typically do affect customer service. It's hard to grind through a bad day with a smile. It even harder for your employees to when they don't have as much riding on the success of your truck.
As a food truck owner you're probably extremely busy. If not you're either really good at delegating or almost out of business. Your time is valuable. Chances are that you're active on the truck, try to squeeze in social media between orders, and manage your books at night. There comes a point where you need to delegate your responsibilities and focus on marketing your business and securing jobs.
We've discussed fast food chains and their proliferation in past blog entries. Even though they many not necessarily focus on the quality like our food truck clients, they can still teach us quite a bit on mastering fast food. This article is good for food trucks to get in the head of your consumer and their expectations of you.